The ACCESS Campaign

Real adventurers
Compelling stories
Genuine brands

Background.

ACCESS was built on the idea that the best content comes from real experiences.  On our ACCESS Campaigns, we pair genuine brands with world class photographers, videographers, and storytellers.  They set off on an adventure with professional athletes and influencers, and the content from those experiences goes on to become ad campaigns, magazine stories, blog posts, and social media outreach.  The web of media becomes a synchronized body of work that all ties together into one epic storyline.

Information.

OUTREACH
ACCESS Campaigns generate content and then helps that content go viral.  We reach on average 11 million people through social media, influencer marketing, and media partnerships.
ROLE
Content Creation and Distribution
Inspiration
To find a way to travel the country, to have the adventures that we'd dreamt of, and to put our unique skill set to work creating content for brands.

Philosophy.

There was a time when people bought things because they saw the product as a symbol of class or taste.  Now, people are tired of being sold "things".   There is no value in a product if it can't open the door to an experience.   
The Value of a product is measured by the experiences it can give us
The Turning Point
Traditional media is being overshadowed by social channels where consumers are spending their time , brands are beginning to realize that in order to effectively reach their demographic they need a constant flow of content that engages people on a human level.   This means that the yearly campaign shoot doesn't have the visibility or the lifespan that it did only a few years ago.  
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