Reaching the adventure community through influencer marketing.
Sometimes all a big brand wants is to get their product in front of the right eyes. Audi worked with photographer Ben Horton to do an Instagram story, showing him and a model using one of the new cars on an adventure that Ben was already commonly known for, climbing and exploring in Southern California. The story was shared on Ben's social media, as well as that of Audi. The photos were picked up by blogs, reposted by fan accounts, and shared across multiple media platforms to reach over 7 million followers in total.