Building brand affinity through influencer marketing.
ACCESS began by creating collaborative stories between brands, but the media platform that we've created is equally useful for brands looking to focus an entire campaign on their products, generate assets, and have stories that direct traffic to their product. With Outdoor Research, ACCESS worked with professional rock climbers Wade Morris and Ilana Jesse to reach a targeted audience. Their followers aren't just people looking for pretty pictures. Their reputation as experts in their field creates a following that is engaged and curious. Even without millions of followers, this campaign had one of the highest levels of engagement.
Photography, Storytelling, Influencer Marketing