The story behind prAna's ambassadors.
Purpose
prAna aligns themselves with ambassadors who share their motivations, ideals, and mindset. They are one of the best when it comes to supporting its ambassadors, and in turn they gather much of their content from the people who feel connected to the brand. Ben Horton traveled to Moab, Utah and the Olympic Peninsula with prAna ambassador Kelly Potts to tell her story. Kelly isn't just a professional surfer, and her connection isn't just to waves. She spends her time volunteering to introduce less privileged people to the water. ACCESS followed along on Kelly's adventures to tell the story of how she gives back, and create the content that would allow prAna to help spread Kelly's work.
ROLE
Photography, Storytelling, Influencer Marketing
Direct REACH
260,000 

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