Reaching new markets through example.
Unlike most surf brands who create products that are designed to last only a single season, Surftech has focussed on building products meant to last years. Extremely tough products have helped the brand reach into new territories with whitewater SUP, and inland paddle-boarding becoming one of their fastest growing markets. ACCESS came in with the roll of showing how Surftech's products could be used thousands of miles from the ocean. From the adventures, we created articles that reached over 11 million people, and Surftech gained assets for their ad campaigns and catalogs.
Photography, Storytelling, Influencer Marketing,